"How to Win an Election" is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters. Presented here in a lively and colorful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on (Cicero won)--and as relevant today as when it was written.A little-known classic in the spirit of Machiavelli's "Prince", "How to Win an Election" is required reading for politicians and everyone who enjoys watching them try to manipulate their way into office.

Manuel de campagne electorale

Pendant la guerre, les lois sont silencieuses.

Soit l'avenir est soumis au hasard - en ce cas, personne, pas même un dieu, ne peut l'affecter d'une manière ou d'une autre - ou elle est prédestinée, auquel cas la préoccupation ne peut pas l'éviter.

Évitez toute discussion spécifique sur la politique publique lors des réunions publiques.

Évitez de prendre une position définitive sur de grandes questions publiques au Sénat ou avant le peuple. Pliez vos énergies pour se faire des amis des hommes clés dans toutes les classes d'électeurs.

Ses oeuvres