Over the past decade, social networks have completely changed corporate communication modes, including commercial communication. Despite beginning as purely personal, social networks have become business tools, used for collecting and sharing information and strengthening links between companies and their clients.

How can sales forces take advantage of this new situation? This is what the two authors, Sylvie Lachkar and Hervé Kabla, examine in this guide for both sales engineers and their managers, marketing teams and company management.

Combining theoretical and practical presentations, this book features real life examples taken from multiple sectors such as services, industry, engineering, software and education. It will not only serve to strengthen your sales expertise, but will also help you use your network to serve your commercial performance.

Sylvie Lachkarhas worked her way up the ranks of the major technology companies (software publishers, manufacturers, consulting fi rms) over the past 25 years, in marketing, management partner, business development and training roles. She now runs the SAP Social Selling program for EMEA (Europe, Middle-East, Africa). For the last two years, she has worked in Europe, supporting sales teams in their use of social media. She is an expert in networking, and therefore knows how to use social networks to their full, powerful, potential.

Hervé Kablais president of Be Angels, a social media and digital agency that helps several B2C and B2B companies in developing their social media strategies. He appears regularly at conferences or training sessions on social selling. A blogger and ingeneer, he is the co-author of 'Mastering digital marketing like a Boss'.

Mastering social selling like a boss - How to use social media to develop sales performance

Les réseaux sociaux ont complètement modifié les modes de communication des entreprises, et notamment les interactions commerciales. Comment les forces de vente peuvent-elles tirer parti de ce nouvel état de fait? C'est ce qu'exposent les deux auteurs, dans ce guide à l'intention non seulement des commerciaux, mais aussi de
leurs managers, des équipes marketing et des directions d'entreprise.
Alliant discours théorique et exposés pratiques, cet ouvrage abonde d'exemples tirés de cas réels, pris dans des secteurs variés. Il vous servira non seulement à renforcer votre expertise de commercial, mais surtout à mettre votre réseau au service de votre performance.
Télécharger gratuitement les slides de ce livre sur: http://amonboss.com/social-selling-slides

Le social selling expliqué à mon boss - Comment développer les ventes en utilisant les médias sociaux ?

Over the past decade, social networks have completely changed corporate communication modes, including commercial communication. Despite beginning as purely personal, social networks have become business tools, used for collecting and sharing information and strengthening links between companies and their clients. How can sales forces take advantage of this new situation? This is what the two authors, Sylvie Lachkar and Hervé Kabla, examine in this guide for both sales engineers and their managers, marketing teams and company management. Combining theoretical and practical presentations, this book features real life examples taken from multiple sectors such as services, industry, engineering, software and education. It will not only serve to strengthen your sales expertise, but will also help you use your network to serve your commercial performance. Sylvie Lachkar has worked her way up the ranks of the major technology companies (software publishers, manufacturers, consulting ? rms) over the past 25 years, in marketing, management partner, business development and training roles. She now runs the SAP Social Selling program for EMEA (Europe, Middle-East, Africa). For the last two years, she has worked in Europe, supporting sales teams in their use of social media. She is an expert in networking, and therefore knows how to use social networks to their full, powerful, potential. Hervé Kabla is president of Be Angels, a social media and digital agency that helps several B2C and B2B companies in developing their social media strategies. He appears regularly at conferences or training sessions on social selling. A blogger and ingeneer, he is the co-author of 'Mastering digital marketing like a Boss'.

Mastering social selling like a boss ; How to use social media to develop sales performance

Notre monde est entré, début 2020, dans une des périodes les plus tragiques de son histoire. Le Covid-19, une maladie virale d'une efficacité redoutable, s'est répandue d'un pays à l'autre. Face à la menace d'une congestion rapide des services hospitaliers, les états ont tous ou presque dû prendre une décision tragique : le confinement. Trois milliards d'êtres humains, terrés, chez eux.

Réduites à laisser leurs employés travailler de chez eux quand c'est possible, plusieurs centaines de milliers d'entreprises ont découvert, dans des conditions difficiles, le télétravail. Bloqués chez eux en famille, partagés entre les devoirs des enfants et les contraintes quotidiennes de leur métier, des millions de salariés jonglent avec le chat, la visioconférence et le mail. Sans oublier tous ceux qui ne peuvent ni travailler, ni télétravailler. Ou ceux dont la charge a été décuplée depuis le début de la crise.

C'est pour répondre aux interrogations et aux inquiétudes des chefs d'entreprise et de leurs collaborateurs que nous avons conçu ce livre. Un livre construit autour de conseils et de témoignages, élaboré à plusieurs mains, avec l'ensemble des auteurs de la collection des livres « Expliqués à mon boss », pour aider nos entreprises à passer la crise.

Dans une démarche de soutien aux personnels médicaux impliqués à 200% dans la lutte contre le virus, nous avons décidé de verser 100% des bénéfices et droits d'auteurs de la vente de ce livre à la Fondation de France.

Contributeurs : Hervé Kabla. Yann Gourvennec. Pierre Blanc. Sylvie Lachkar. Thiphaine Mayolle. Xavier de Monzenod. Bertrand Duperrin. Emmanuelle Hervé

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