An Introduction to Behavioral Economics

Publié par Palgrave MacMillan Education, le 01 janvier 2018

600 pages

Résumé

The third edition of the successful textbook An Introduction to Behavioral Economics is a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the strengths of the second edition, it offers an up-to-date and critical examination of the latest literature, research, developments and debates in the field. Offering an inter-disciplinary approach, the authors incorporate psychology, evolutionary biology and neuroscience into the discussions. And, ultimately, they consider what it means to be "rational", why we so often indulge in "irrational" and self-harming behavior, and also why "irrational" behavior can sometimes serve us well. This edition : features extended material on heuristics and biases, and new material on neuroeconomics and its applications ; presents updated and brand new, highly topical case studies, such as voting behavior in Brexit and the Trump election, and the current "obesity epidemic" ; includes examples and review questions to help cement understanding. Online learning and teaching resources are available at www.palgravehighered.com/Wilkinson-IBE-3, which includes PowerPoint slides for lecturers, as well as more questions and case studies, and additional readings for students.

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