The IBM Way - Insights into the World's Most Successful Marketing Organization

Publié par HarperCollins e-books, le 05 avril 2011

Résumé

IBM is one of the greatest sales and marketing organizations ever assembled. Established over seventy years ago, it now employs 400, 000 people and generates $50 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization. How does IBM do it? That's what even the most successful companies want to know. Now Buck Rodgers, the man who has personified "the IBM way, " describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an exposé, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could.

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