Using franchising to take your business international

Collectif

Économie et entreprises Éducation et guide

Publié par Icc Services, le 01 janvier 2014

Résumé

This book provides practical guidance on why, when and how a franchisor should go international. Aimed at franchisors that already have a multi-unit operation that has proven successful in one market, this guide will help you to decide whether or not to take the next step. With a truly global perspective, the authors and correspondents from all corners of the globe have taken into account the difference between common law and civil law as well as the amount of legislation in different countries and states.