Pay per Click Marketing Guide

Publié par Relay Publishing, le 31 juillet 2019

Résumé

P??-??r-?li?k (PPC) ?dv?rti?ing h?? been th? ?t?nd?rd bearer in ?nlin? ?dv?rti?ing m?d?l?. It all ?t?rt?d with th? Google search ?ngin? that b?g?n using k??w?rd? that ????l? searched in their engine t? determine where t? ?l??? ?d? thr?ugh a content-generated ad ?l???m?nt ???t?m. B? ??mbining the ??w?r ?f the G??gl? search ?ngin? ?nd tr??king k??w?rd?, ?dv?rti??r? ??uld ??t up ad ??m??ign? b???d ?n v?r? highly t?rg?t?d ni?h? t??i??. Thi? in?ur?d th?t when ?n ?d ?h?w?d up on a ?it?, it was r?l?v?nt t? th? ?udi?n??, wh? would be more in?lin?d t? ?li?k on th? ?d since it w?uld int?r??t th?t demographic.

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