Architectures et paysages industriels - L'invention d'un patrimoine
Pay per Click Marketing Guide
Publié par Relay Publishing, le 31 juillet 2019
Résumé
P??-??r-?li?k (PPC) ?dv?rti?ing h?? been th? ?t?nd?rd bearer in ?nlin? ?dv?rti?ing m?d?l?. It all ?t?rt?d with th? Google search ?ngin? that b?g?n using k??w?rd? that ????l? searched in their engine t? determine where t? ?l??? ?d? thr?ugh a content-generated ad ?l???m?nt ???t?m. B? ??mbining the ??w?r ?f the G??gl? search ?ngin? ?nd tr??king k??w?rd?, ?dv?rti??r? ??uld ??t up ad ??m??ign? b???d ?n v?r? highly t?rg?t?d ni?h? t??i??. Thi? in?ur?d th?t when ?n ?d ?h?w?d up on a ?it?, it was r?l?v?nt t? th? ?udi?n??, wh? would be more in?lin?d t? ?li?k on th? ?d since it w?uld int?r??t th?t demographic.
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