Smart Retail - Winning ideas and strategies from the most successful retailers in the world

Richard Hammond

Richard Hammond

Publié par Pearson, le 07 octobre 2015

330 pages

Résumé

Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Based on one simple question : 'What makes you so good ? ', this book shows you how to use some of the best winning ideas, strategies and tactical thinking. Fully revised and updated, this new edition includes the latest success stories and new ideas to help you understand your customers and grow your sales. Discover the secrets of great retailing ; Boost sales with practical advice from the best retailers in the world ; Learn how to delight customers and keep them coming back for more. Whether you're a manager, ambitious team-worker, retail entrepreneur, or someone who selfs direct to customers, Smart Retail covers everything you need to know to create the ultimate retail experience.

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