splash screen icon Lenndi
splash screen name leendi
Summary: The Soul of the New Consumer | Collectif
Summary: The Soul of the New Consumer | Collectif

Summary: The Soul of the New Consumer

C

Collectif

Technologie

Publié par Business Book Summaries, le 29 septembre 2014

15 pages

Résumé

The must-read summary of Laurie Windham and Ken Orton's book: "The Soul of the New Consumer: The Attitudes, Behaviors and Preferences of E-Customers". This complete summary of the ideas from Laurie Windham and Ken Orton's book "The Soul of the New Consumer" asks an important question: "What are the new consumers of the Internet economy like, and how do they differ from the traditional consumers?". In their book, the authors reveal the results of their analysis into internet usage, showing just how empowered consumers have become in the new economy and how much they enjoy the balance of power being in their favour. This summary will teach you about the changes experienced in business and what this means for the future of your company. Added-value of this summary: o Save time o Understand key concepts o Expand your knowledge To learn more, read "The Soul of the New Consumer" and discover how you can deal with online selling and gain success in the new economy.

Plus de livres de Collectif

Voir plus

Critiques

Ce livre n'a pas encore de critiques

Vous avez lu ce livre ? Dites à la communauté Lenndi ce que vous en avez pensé 😎