Strategor : All you need to know about strategy, from start-ups to multinationals

Publié par Dunod, le 04 septembre 2024

740 pages

Résumé

Now available in English for the first time, this new edition of STRATEGOR presents the most recent developments in company strategy and policy. In this collective work, the reader will find a clear and critical analysis of fundamental approaches as well as a summary of the most innovative reflections in the field of general company and organization management. Attempting to integrate the multiple facets of a director's job, it structures information given by the authors to their students, middle-managers and company heads. It also reflects the experience they have acquired while carrying out their numerous research and consulting missions.

Strategor : All you need to know about strategy, from start-ups to multinationals

Strategor - 9e éd. - La référence en stratégie, de la start-up à la multinationale

Critiques