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Harvard business review on brand management | Harvard Business Review
Harvard business review on brand management | Harvard Business Review

Harvard business review on brand management

Publié par Harvard Business School Press, le 01 août 1999

Résumé

With the globalization of brands, effective brand management in differentiating products has become even more essential. This book delivers the fundamental information professionals need to stay competitive. It provides strategies for maximizing the value of your brands and products.

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