Celestino Piatti + DTV - The unity of the program

Publié par Lars Muller Publishers, le 01 janvier 2009

128 pages

Résumé

In 1961, eleven German publishing houses joined forces to create the Deutscher Taschenbuch Verlag, exclusively to publish paperbacks. The publishers wanted to the corporate image of the company and all the book jackets to be designed by the same hand. This was a commission that remains unique to the present day, and it went to the Swiss designer Celestino Piatti (1922-2007). Piatti gave dtv its unique look for over 30 years, and created the image, still unforgotten, of these white paperbacks with their right-justified Akzidenz Grotesk typeface and characteristio cover illustrations. He became the most productive book designer of all times, producing over covers of over 6300 books that sold in a total print run of over 200 million copies. The present volume concentrates on the early years, showing a large number of outstanding book covers confirming Piatti's creative diversity. This selection is complemented by some hitherto unpublished designs and advertising material from the dtv archives.

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